A return to minimalism: Thirtyfour Designs

In a world of manufactured, cookie-cutter goods, the new luxury is authenticity. It's not about how expensive, or how famous an item is, but more about its story, its origins, and the process involved in making it, that makes for the new luxury items. Aligned with that philosophy are a new wave of upcoming designers that truly can call themselves artists, rather than brand-makers.

Thirtyfour is one such design studio that seeks to return back to the roots of fashion as design and art. Hailing from Malaysia, thirtyfour designs was founded by designers ShuenKee Chong and Linda Chong. With their training in industrial and accessory design, the two have grown their small business into a collective of artists, designers, and photographers, putting out a pared down line of luxury handbags and accessories. The design focus of thirtyfour is nothing but eclectic. The company's own bio states that they seek to "weave together skill sets and aesthetics from such fields as architecture, metal smithing, fashion, industrial, graphic and interactive multimedia design." One needs only take a look at thirtyfour's recent collections to see this urbane and sleek philosophy in their pieces:

Dipped, the company's first accessory line features a series of simple pieces that reflect the gritty reality of modern life with its studded belts and headbands, and leather strap bracelets. Worn individually, or layered for a surprisingly delicate look, these pieces would look great on both men and women.




thirtyfour's handbag line, thirtyfour.skin, also reflects a very modern and minimalistic look. Decidedly understated and utilitarian, the handbags keep the focus on its soft, supple leathers, rather than on ornamentation and distracting hardware. You could easily imagine any of these thoroughly functional pieces seamlessly integrating into your wardrobe to be used for ages.




You can find Thirtyfour wares in various locations around the globe ranging from Malaysia, to New York, Germany, and Singapore. With this season's return to the philosophy of "less is more," thirtyfour is a welcome face on the design scene.

From now until August 8, Being High Maintenance, not Bitchy readers can use an exclusive discount code for any purchase! Simply enter in HMW20 at checkout to receive 20% off! As well, thirtyfour is offering FREE SHIPPING WORLDWIDE until September!! Happy shopping!