Have you ever wondered who are the people behind international brands? Who are the individuals who make the decisions behind what is hot, or not, on your sales racks? Recently, I got a chance to interview Christine, a brand manager behind local line,
Gentle Fawn and asked her what the hot trends were for next year.
What do you do at Gentle Fawn?
I am the Brand Manager, which in other words is Sales/Marketing.
How did you get into the industry?
I started off as a sales rep for an agency and then began working as a Sales Marketing manager for a smaller distributor.
What's it like working at Gentle Fawn?
The BEST! All of the people here are like my family…we are all team players and are here for the same reasons: we love what we do!
Who is the Gentle Fawn muse?
Aside from our everlasting adoration of Audrey Hepburn, our muse really can’t be pin-pointed on one person. We take our inspirations from art culture, whether it be film, music, fine art, fashion in general [or] travelling.
Gentle Fawn describes itself as a balance of urban and natural elements. How is this reflected in the designs?
Gentle Fawn uses a lot of nature’s whimsical elements... such as feathers, horses, birds, water, Sherpa, etc. These elements may be used literally or inspirationally in our collections.
Can you describe the idea behind the upcoming Spring/Summer collection?
Spring 2012 is created with a few ideas in mind: it is very Western influenced (chambray, metal medallions, fringe, and feathers) as well as Moroccan influenced in terms of colors and graphics. Our Summer collection is inspired by the pop movement’s bright colors and the earth tones and sophistication of a world traveler.
What are the hottest trends for the S/S 2012 season?
South-western graphics, kimono Blouses, bright pop colors, Chambray, lacy fabrics and floral prints.
What are the key trends from summer that one should keep around to transition into fall with?
A floral printed kimono blouse, your long jersey maxi-skirt, anything and everything lace, [and] high-waist
flare/bell bottom jeans.
What are your current fashion obsessions?
My long black maxi, heeled combat boot, lace tanks, chiffon tops, striped sweaters, button-up collared
blouses.
Any advice for how upcoming designers, writers, and general people in the industry can make
themselves noticed as a personal brand?
Word of mouth: if you deliver a good product and are able to reach the right audience, word will
spread. Referral is far more effective than any advertising.
Favourite spots to shop in Vancouver?
Spank, Aritzia, The Block, Moule, One of a Few.
Best thrift buy?
Recently, I found a really worn-in brown leather braided belt at Value Village. It’s
long so I can wrap tuck it under…I wear it all the time.
Thank you Christine and Gentle Fawn for your great answers! And to the folks at Dela Cruz PR for setting this up!